Daryl Laflamme
Senior Vice President, GIS Director at WPP | Ford
Part-Time Faculty
Website(s)
Department
Urban Studies and PlanningDaryl Laflamme
Daryl Laflamme is a Senior Vice President and GIS Director at the advertising agency GTB in Detroit, Michigan, part of the WPP | Ford family within the global WPP company, headquartered in London, UK. With over 27 years in his role, he works on the Ford Motor Company account, focusing on precision retail marketing using GIS tools to provide geographic insights for strategy and communication planning. Additionally, Daryl has been imparting his extensive knowledge of GIS as a part-time instructor at Wayne State University for nearly 25 years.
His work centers on the geographic research of retail consumers in the United States, leveraging his expertise in GIS, geography, consumer segmentation, demographics, and mapping. Introduced to GIS in the late 1980s, Daryl has extensive experience with Esri products as they have evolved over the years. He analyzes spatial data to understand consumer behaviors and segments markets, providing valuable insights for retail strategies. The maps he creates tell compelling stories about market conditions, particularly in targeted geographies and among specific audiences, highlighting sales opportunities in the automotive industry.
At GTB, Daryl's role involves enhancing strategy and communication planning by providing detailed geographic insights that drive informed decision-making. His work contributes to developing targeted marketing strategies that effectively engage retail consumers. By analyzing spatial data and consumer demographics, he helps shape communication plans that resonate with specific geographic segments, ensuring efficient and impactful marketing efforts.
Daryl's professional journey at GTB includes significant contributions to innovative strategies and insightful geographic research, demonstrating his dedication to the field of GIS.
Research interest(s)/area of expertise
GIS, consumer segmentation, demographics, cartography
Courses taught by Daryl Laflamme
Spring-Summer Term 2025 (future)
Winter Term 2025 (current)
Fall Term 2024
- UP6700 - Geographic Information Systems
- UP7130 - Advanced GIS Applications
- GPH3600 - Introduction to Geographic Information Systems
- GPH4600 - Advanced Geographic Information Systems
Spring-Summer Term 2024
Winter Term 2024
Fall Term 2023
- UP6700 - Geographic Information Systems
- UP7130 - Advanced GIS Applications
- GPH3600 - Introduction to Geographic Information Systems
- GPH4600 - Advanced Geographic Information Systems