Daryl Laflamme

Daryl Laflamme

Part-Time Faculty


Daryl Laflamme


Urban Studies and Planning

Daryl Laflamme is a Senior Vice President and Director of GIS for the advertising agency GTB in Dearborn, Michigan. Daryl has been with GTB which is part of the London based WPP Group for over 20 years. He teaches GIS at Wayne State University on a part-time basis where he started in 2000 sharing his knowledge and experience in the classroom.

Daryl has a passion for GIS and geography where his work involves geographic research of retail consumers in the United States and a few major global markets. His expertise is in GIS, consumer segmentation, demographics and cartography. Daryl’s GIS work informs and influences brand strategy and communications planning. It provides an understanding of the audience, where they live, where to find others like them and how to reach them.

He was introduced to GIS and the Esri applications in the late 1980s. Over the years, Daryl has learned many GIS applications to include ARC/Info, ArcView, ArcGIS Desktop and now ArcGIS Pro. And he has completed numerous Esri training courses for those applications.

Daryl has other past GIS work experiences. He served as a GIS manager for the Marion County Health Department in Indianapolis, Indiana providing geographic research in public health in the early 1990s. And he worked as a GIS project manager for the Schneider Corporation in Indianapolis in the mid-1990s working on state/local government and retail-related projects.


Research interest(s)/area of expertise

  • GIS, consumer segmentation, demographics, cartography

Currently teaching

  • UP 6700 & GPH 3600 - Introduction to Geographic Information Systems

Courses taught

UP 6700 & GPH 3600 - Introduction to Geographic Information Systems
UP 6830 & GPH 4600 - Advanced GIS