Daryl Laflamme
Senior Vice President, GIS Director at WPP | Ford
Part-time Faculty
Website(s)
Department
Urban Studies and PlanningDaryl Laflamme
Daryl Laflamme is a Senior Vice President and GIS Director for the advertising agency GTB in Detroit, Michigan within WPP | Ford. It is a part of the larger WPP company with headquarters in London, UK. He works on the Ford Motor Company account, and his focus is on precision retail marketing using GIS tools to provide geographic insights used for strategy and communication planning. Daryl has taught GIS at Wayne State University on a part-time basis since 2000.
Daryl has a passion for GIS and geography where his work involves geographic research of retail consumers in the United States. His expertise is in GIS, consumer segmentation, demographics and cartography. He was introduced to GIS and the Esri applications in the late 1980s. Daryl has learned many GIS applications throughout his career to include ARC/Info, ArcView, ArcGIS Desktop and now ArcGIS Pro. And he has completed many Esri training courses for those applications.
Other past experiences include a position as a GIS manager for the Marion County Health Department in Indianapolis, Indiana in the early 1990s. His work involved geographic research in public health. He also worked as a GIS project manager for the Schneider Corporation in Indianapolis in the mid-1990s working on state and local government and retail related projects.
Research interest(s)/area of expertise
GIS, consumer segmentation, demographics, cartography
Courses taught by Daryl Laflamme
Winter Term 2025 (future)
Fall Term 2024
- GPH3600 - Introduction to Geographic Information Systems
- GPH4600 - Advanced Geographic Information Systems
- UP6700 - Geographic Information Systems
- UP7130 - Advanced GIS Applications
Spring-Summer Term 2024
Winter Term 2024
Fall Term 2023
- GPH3600 - Introduction to Geographic Information Systems
- GPH4600 - Advanced Geographic Information Systems
- UP6700 - Geographic Information Systems
- UP7130 - Advanced GIS Applications
Spring-Summer Term 2023
Winter Term 2023
Fall Term 2022
- GPH3600 - Introduction to Geographic Information Systems
- GPH4600 - Advanced Geographic Information Systems
- UP6700 - Geographic Information Systems
- UP6830 - Advanced GIS Applications