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Daryl Laflamme

Daryl Laflamme

Senior Vice President, GIS Director at WPP | Ford
Part-time Faculty

ai6242@wayne.edu

Website(s)

www.gtb.com/

www.wpp.com/

Department

Urban Studies and Planning

Daryl Laflamme

Daryl Laflamme is a Senior Vice President and GIS Director for the advertising agency GTB in Detroit, Michigan within WPP | Ford.  It is a part of the larger WPP company with headquarters in London, UK.  He works on the Ford Motor Company account, and his focus is on precision retail marketing using GIS tools to provide geographic insights used for strategy and communication planning.  Daryl has taught GIS at Wayne State University on a part-time basis since 2000.

Daryl has a passion for GIS and geography where his work involves geographic research of retail consumers in the United States.  His expertise is in GIS, consumer segmentation, demographics and cartography.  He was introduced to GIS and the Esri applications in the late 1980s. Daryl has learned many GIS applications throughout his career to include ARC/Info, ArcView, ArcGIS Desktop and now ArcGIS Pro. And he has completed many Esri training courses for those applications.

Other past experiences include a position as a GIS manager for the Marion County Health Department in Indianapolis, Indiana in the early 1990s.  His work involved geographic research in public health. He also worked as a GIS project manager for the Schneider Corporation in Indianapolis in the mid-1990s working on state and local government and retail related projects.

Research interest(s)/area of expertise

GIS, consumer segmentation, demographics, cartography

Courses taught by Daryl Laflamme

Winter Term 2025 (future)

Fall Term 2024 (current)

Spring-Summer Term 2024

Winter Term 2024

Fall Term 2023

Spring-Summer Term 2023

Winter Term 2023

Fall Term 2022

Spring-Summer Term 2022

Winter Term 2022

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