Daryl Laflamme

Daryl Laflamme

Part-Time Faculty





Daryl Laflamme


Urban Studies and Planning

Daryl Laflamme is a Senior Vice President and Director of GIS for the advertising agency GTB in Detroit, Michigan. GTB is a WPP company.  He teaches GIS at Wayne State University on a part-time basis to include the introductory and advanced GIS classes. Daryl has been with the university since 2000 sharing his GIS knowledge and experiences with students.

Daryl has a passion for GIS and geography where his work involves geographic research of retail consumers in the United States and a few major global markets. His expertise is in GIS, consumer segmentation, demographics and cartography.

He was introduced to GIS and the Esri applications in the late 1980s. Daryl has learned many GIS applications throughout his career to include ARC/Info, ArcView, ArcGIS Desktop and now ArcGIS Pro. He has completed many Esri training courses for those applications.

Daryl has other past GIS work experiences. He served as a GIS manager for the Marion County Health Department in Indianapolis, Indiana where he provided geographic research in public health in the early 1990s. He also worked as a GIS project manager for the Schneider Corporation in Indianapolis in the mid-1990s working on state and local government and retail related projects.

Research interest(s)/area of expertise

  • GIS, consumer segmentation, demographics, cartography

Currently teaching

  • UP 6830 & GPH 4600 - Advanced GIS

Courses taught

UP 6700 & GPH 3600 - Introduction to Geographic Information Systems
UP 6830 & GPH 4600 - Advanced GIS